Why We Do What We Do !

A lot of Ws, isn’t it? That’s how we felt before starting this entrepreneurial journey.  Hi, My name is Kunal Bansal. And I am the Founder of Maati Magic - an environmentally conscious brand. Together with my co-founder, Akshay, we embarked on a journey to build a business that goes beyond profit—it’s about making a difference. Our mission is to create products that not only enhance everyday life but also protect the one planet we all share.

The word Maati ( माटी ) is derived from Sanskrit word Mṛttikā (मृत्तिका). It refers to clay derived from wet earth. Mṛttikā (मृत्तिका) is soil, most suited for cultivating paddy, vegetables and other grains, generally with good earth that could be ploughed. And we know when the richness of the Good Earth comes together with hard work, something truly Magical happens. 

At Maati Magic, we are committed to building our vision from the ground up, guided by First Principles thinking. This approach drives us to innovate thoughtfully, and stay rooted in our responsibilities—to the environment, to our business, and to the community we serve. With each step forward, we aim to honour the trust of our customers and contribute to a sustainable future for our country, crafting products that are as meaningful as they are mindful.