Crafting a Conscious Brand: Maati Magic

In recent years, I’ve noticed a growing wave of interest in Ayurvedic and eco-conscious products in India. People are increasingly choosing natural over synthetic, mindful of both their health and the environment. I realized an untapped need in the market: while countless D2C brands offer skincare and haircare products, the ingredients and processes are often hidden, leaving customers to trust without knowing exactly what they’re putting on their bodies.

Maati Magic emerged from the belief that skincare and wellness could—and should—be simplified and transparent. We decided to provide the raw ingredients that empower users to create their own DIY products at home. It’s a journey that lets them truly own their skincare routine, grounded in nature and free from hidden chemicals.

We’re building a brand around this community of creators. When people share their personal recipes and transformations, they become our strongest advocates. This natural advocacy aligns with what Maati Magic stands for—a celebration of wellness, creativity, and environmental consciousness that resonates as more people seek not just good products but a better way of living.

- Kunal Bansal